This is a logo for a bubble teashop in Pasadena called Tpumps. This design element functions as a logo for some of their flyers and posters and other promotions. I originally saw this logo in their Pasadena location on a flyer promoting their job opportunities. But this specific one I found online and is promoting the opening of a new location in Foster City.  This is a good idea because it uses the “U” in the Tpumps to mimic one of their bubble teas; the straw in the tea also mimics the Golden Gate Bridge in San Francisco. Their color pallet is based off of the Golden Gate bride and the bay beneath it. That is why there is reds and blues in the image. The other letters may have been chosen grey to depict the iconic fog that is seen over the bay or it could be grey to mute out the other letters and have the focus on the letter “U”.  The designer probably chose the Golden Gate bride because Tpumps is originally from San Francisco, so the design brings their product and their original location together.

This is another logo for a café; this café is located in Anaheim near Disneyland. This design element also function as a logo and a representation of the café. This logo is intended for café goings and is supposed to be an image that will when seen will be associated with the café.  The café has been open for over a year now and has had this logo since their opening. So the function has not changed over time. The colors used are dark pinks or reds, the same color as berries, which go along with the café’s name Brew berry café. The front and the rest of the images are simple and easy to decipher. This Desgin is just okay; it is not horrible but not great either. There could be done better. The coffee cup in the shape of a raspberry is clever but could have been done better. Maybe use of a gradient to create depth might help to make a better design. But overall the design works for its purpose and that’s what matters.